SMS marketing is a highly evolved and result producing advertising method. Lots and lots of companies are making use of short message service to promote their products and services in an effective way. The benefits of this advanced marketing tool are really worth the money being spent on it. The following are some of the main advantages of SMS marketing.

1. Everyone carries their mobile wherever they go and involuntarily read any new incoming message. So your ad message will be immediately viewed and so SMS marketing is particularly useful for time-sensitive marketing campaigns.

2. Most SMS get read immediately unlike emails, so there is greater chance of your ad message being read.

3. And hence SMS marketing has higher response rate than other marketing strategies

4. Bulk SMS software comes at a very low price making this process highly cost effective.

5. The main advantage of this type of promotion is that it is very flexible.

Note : Text messages have a read rate of at least 82% (source).

Uses of SMS marketing

1. It helps a company to stay in touch with the customers through bulk SMS service and increases its customer loyalty.

2. Sending bulk SMS on new offers and discounts to the existing customer database can result in repeat sales.

3. When you launch a new product, service or campaign, it is very easy to get customer feedback by sending bulk SMS.

4. Some companies successfully use SMS marketing as a money raising tool by running some competition via SMS.

5. It is also very useful in attracting new customers.

Bulk SMS has gained tremendous importance in SMS marketing arena in recent years. Many companies are in search of an effective bulk SMS software to send in promotional messages to their target recipients. However, it is quite difficult for business owners to find reliable service providers who can offer them a collection of up-to-date and cost effective SMS marketing tools. Usually, bulk SMS software allows you to send bulk SMS directly from your excel database stored in your computer to the receiver’s mobile phone. Choosing a reliable service provider can help you to get a detailed and self explanatory demo of the entire process in order to understand the various aspects of this advertising tool. Also they are capable of providing detailed information on various tariff plans available. Through a single click you can deliver thousands of SMS to various recipients.

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The saying, “time is money” certainly applies in the business world, but it applies in the kitchen, too. Saving time and money in the kitchen really helps with family time and the family budget. So it works in our favor when we come up with cooking ideas that save time and money in the kitchen. There are a lot of kitchen shortcuts out there, but no matter which way you cut the roast, cooking is still cooking. So what are some cooking ideas that will save you time and money?

Easy cooking is a great place to start. We all like to think of ourselves as good cooks, but not everything has to be complicated. It’s hard to save time and money if you aren’t organized. So get organized by focusing on what to cook and when to cook. Write your cooking ideas down and put them in your own personal cooking book. Along with planning what to cook, you should plan when to cook. Most people assume they have to cook dinner between the hours of 4 pm and 7 pm. As the norm this is great, but make sure you are using easy recipes for dinner.

For delicious meal ideas, go to ( )

Here is another one we found works in our house. Cook dinner at breakfast. No, most would not classify this as a normal habit. Think of it this way. By cooking your dinner in the morning, you will not have the evening rush of “what to cook” which regularly translates into “where can I order out” because you don’t have the time or energy to make a home cooked meal. Prepare your dinner meal while you are fixing breakfast, and then put it in the refrigerator. When you get home, you will only have to reheat and a home cooked meal is on the table in a jiffy. This is especially good when you are cooking for kids.

Here is a another one from the cooking book. Dig out the crock pot. We do this a lot on Sundays. There are healthy and great tasting dishes that you can make in a crock pot. In the morning, all your ingredients get added to the pot. By dinner, it’s ready to serve. How much prep time do you have when you get home? Just long enough to set the table. Talk about easy cooking! To us, this is as close as it comes to having someone cook your dinner for you. Shop around. There are some great crock pot recipes available that will tantalize your taste bud.
Along with those quick and easy recipes, try this. Plan a kitchen table picnic. What does that mean? It means you use paper plates and plastic ware. Does that beat washing the dishes or what?! Even the kids can get involved with throwing out the plates when they are done eating. I f you do this when you do crock pot cooking, then you have only one dish to wash, the crock pot!

This one needs prep time, but offers you a real break on a day to day basis. We do this about five or six times a year. We cook for a whole month a one time. Everything goes in the freezer. When we are done, there are 30 dinners in the freezer. It takes two days to get it all done, but for a month, dinner is on the table about 20 minutes after we get home. If a month seems overwhelming, start with doing meals for a week or two. Every night then has easy recipes for dinner!

Save time. Save money. It’s a great way to run a kitchen. The more easy cooking and cost effective cooking you can do, the better off your kitchen is!

For delicious meal ideas, go to ( )


Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out. I will recommend free diy seo tool

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
  • In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

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Before spending your hard earned money on an elliptical, you should be certain that you are getting the best in terms of quality as well as value for your money. The best resource for finding out about various elliptical trainers is to read up on some trainer reviews and looking through more than one will help you well in your decision on a particular make and model. After all, you will not want to waste your money on something that will turn out to be nothing better than rubbish. And to also know how much will the trainer cost and which would be ideal for your particular needs. A review can also provide you with the details concerning the newest machine in the market. Not only providing you the healthy benefits to an elliptical machines, it can also offer you a frank view on what to expect in one.

Nevertheless, before read-through of various elliptical machine reviews, you need to first consider what are the factors that will be applicable in rating various elliptical trainers. Since these reviews are more often than not experiences from various consumers of the product around the globe, each one are full of information about the product as well as their first-hand experience from using it. Therefore, it pays to know that various elliptical trainer reviews will look into on three particular groups, as far as price is concerned which include economy, mid-range as well as commercial. Having spending the time reading up different elliptical reviews, you would find one particular elliptical make that stands out from the rest and that is the Proform 20.0. You would do well to consider the many diverse remarkable features that are offered on different ellipticals, and it is also possible to program dissimilar ellipticals to do different things with your next workout. According to my elliptical reviews, the Proform 20.0 is selling at around eight hundred dollars and clearly, for that price comes stuffed with many features such as an iPod and MP3 player which are accompanied by superb pair of speakers which means you can channel to the music and enjoy your workout at the same time.

On top of this, these elliptical workouts tell you that the Proform 20.0 allows you to make use of the speakers as your very own electronic coach. This electronic coach will help you get through the different steps. Keep an eye out for reviews which stresses the health benefits and price of a certain product. These are almost two of the most widely sought subject when consumers are looking for the best machine for their needs. These topics are generally assessment on different products and how they would change the overall workout session of the consumer, and if the features validate its total costs. As such, some trainers will be suggested because they are of the right power and because they are steady as well as come with longer warranties while others may rate the trainer according to how even are the ride and how simple the trainer to operate is.

healthy people running on threadmill at sport club representing sport recreation exercise and healthy lifestyle concept

Beside from the cost of the product, these categories of reviews should include the most essential health benefits like calories burned, muscle groups and cardiovascular benefits that you could get from the machine that you are planning to buy. Sometimes, you might be able to find trainer reviews being written on certain web sites and which may be prejudiced or simply individual opinions and though they may help you make a decision on a particular trainer, you still need to use caution before making a decision. Some companies may even pay others to put in writing good or bad reviews depending on which brand is being evaluated – which is from theirs or the competitors.

Another useful review that you should pay consider to is the strength of the product as well as the maintenance costs to keep it in good operating condition. It is quite true that most consumers in the market just buy the product without knowing its sturdiness and maintenance, depending everything on the cost rather than the actual design of the product and benefits of the product.

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Getting a date and going out with someone is real easy but when it comes to the matter of telling them that you love them most people seem to stumble. One of the biggest fears most people have is the fear of rejection and often due to this they never confess their love to their mate. You see rejection often comes when your approach is wrong. This is the major reason why you must know this at all costs. Read on to discover how to tell someone that you love them and achieve earth shattering results extremely fast.

Tell him/her what they really mean to you- It’s always better to express love before you actually verbally say it. You see when there are strong feelings involved your mate will never refuse. Make your mate feel extremely special in your company and you should always try to bring joy in their life. And when you feel the moment is right you must tell them how much you love them & not be confused by thinking how to tell someone you love them

Search for that perfect moment- You see the timing and the moment has a strong role to play when it comes to the matter of expressing your love for someone. You must make sure that the time and the moment are perfect as saying I love you at the wrong time might spoil your chances forever. The best time would be when you and your mate are having a great time together and everything seems to be going perfect.

How to face rejection? – Well here is a sneaky trick where you can easily escape rejection. If you said I love you and your partner shows dry feelings or you might feel he/she is about to reject you then quickly say “I was kidding”. You see doing this would save you a lot of embarrassment.

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A flood is a natural phenomenon that can occur anywhere that have harmful effects on people and the environment, it brings too much water damage in a certain place. There are many reasons or causes of flood, it can be developed and may happen very quickly over a short period of time due to heavy rain that cause river and/or seas to over flow their banks that may happen anytime, anywhere even without warning or signs.

It is very dangerous, it may bring tragedies, and it can damage your home and may bring property loss. Before a flood could happen make sure that you are ready. Make sure that you do not have valuable items and appliances in your basement. Get a flood insurance, it will help you restore everything after a flood happens. And also, make sure your fuse box or the main breaker and utility meters are raised above the flood level in your home because water and electricity cause electrical spark that can cause fireand to avoid electrical shock. It is better to check your local building officials or city engineers, if you are not sure what your flood level is.

Water damage is any damage done by water like the flood and could also happen inside your home like a leak on your sink. This water damage causes wetness or dampness that helps the growth of moisture-related mold and mildew that are toxics, and bring reactions such as immune disorders, pathogenic disease and cancer, and also causes an allergic reactions like headaches, disorientation and dizziness, nausea, diarrhea, chronic asthma, open sores, rashes and chronic fatigue.

Water damage can cause molds, it can be found everywhere; they are microscopic organisms that produce enzymes that digest organic matter to reproduce spores. They are part of the fungi family; it also includes yeast and mildews. In nature, mold plays a key role in the decomposition of leaves, wood and other plant debris because without mold, we wouldn’t have great foods and medicines, such as cheese and penicillin. A problem starts when mold starting to digest organic materials like our homes.

Once the mold has settled in your home due to water damage, they need moisture to begin growing. They can grow on wood, ceiling tiles, wallpaper, paints, carpet, sheet rock, and insulation. To control mold, we need to control moisture in our house.

There are many reasons for water damage and are requiring an adequate care to avoid the water damage that can occur in your residence or place like checking and fixing regularly any drips.

Providing attention to the roof is also very important. A leaking roof can do more damage due to rain than a leaking faucet. With a leaking roof, it is possible to have damage that the water might turn into mold. Click Here for more details..


An online dating agency is the place where singles converge in search for love. They sign up to services that will see them matched to suitable partners. The agencies will invite as many profiles as possible which will then be used to match singles. In the United States alone, there are over 100 dating agencies online. Never mind those agencies that are cropping up everyday. But why are these agencies very popular?

First, you need to consider the need for companionship. It is a need that we human beings cannot escape. To fulfill these need, we find the most efficient way to do this. Our busy lives will not allow the same old traditional ways of dating. This is a sure way to have diversity in our connections. An online dating agency has to provide good services to ensure members are satisfied. There are several things that will make an online dating agency superior than others. First, the issue of security. This being a mainstay for online predators, an agency has to protect its members. There are several ways to do this. The most important thing is to ensure that clients know that the agency is committed to security. Their policy on this must be very clear. Checking members for criminal backgrounds ensures that no offender has his or her profile in the data bank. There is another group of ‘offenders’ that singles do not want near them. They are the married people. They are prohibited from participating in the singles forum, usually, an online dating agency will have a stern warning for them. Do you know the Leading dating and matchmaking agency in Switzerland ?

A good online dating agency will have a balanced ratio of women to men. If there is no form of balance, the service will be deemed to provide a low quality service. Know how many profiles are present and, know the number of women to men. There are exceptions when it comes to gay agencies. The other thing is simplicity. Singles do not want any jargon when looking for a soul mate. Agencies that are concise and clear will be more popular with singles. The other thing is cost. Many agencies provide a quality free service. Singles love free and fair prices. The bottom line will have to be the prospects of finding a good partner using this service. Agencies that like conning members are short lived. Such agencies constantly ask for fees you never agreed to. It is therefore very vital to read terms and conditions before you agree to anything. Success stories are always an attraction to a good agency. Every single who wishes to join an agency should read them. Not only will they be encouraged, but they will look forward with a positive attitude. Make a habit of reading reviews for agencies. This way, you will know what to expect even as you make your decision. It is exciting to sign up to these services knowing that you will come out with something or someone special. Take every dating advise from these agencies.

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You have probably seen labels on DVDs and may even have thought about printing them yourself for your personal DVD collection. With the many advancements in printing technology, you can now print the labels from your own home with the help of a printer. Today most people use inkjet printers for printing on labels. The introduction of inkjets made printing on labels a very simple task.

Just a few years ago, printing these types of labels was a time consuming task, and the quality was poor. Today most people use inkjet printers or laser printers for orienting and printing the labels. But due to their cheapness, inkjet printers are more preferred by ordinary people for printing labels.

Inkjet printers make use of different ink tanks filled with 4 to 6 colors for label printing. The inkjet printer labels are available in different sizes on the market. They are manufactured by most of the major brands in the printing industry including HP, Lexmark, and Canon. You can choose the shape of inkjet printer labels from a wide range of choices. This includes square, rectangular and circular labels. But if you want to print on these labels effectively it is very important to have an adequate knowledge of label printing software and printers.

You can choose designs for your label from a wide range of choices. Most of the templates can be easily retrieved from the internet. There are thousands of websites on the internet offering free templates for your inkjet printer labels. There are also scratch resistant templates on the market.

If you don’t like the templates you find on the internet then you can make your own designs with the help of Microsoft Word. The help section in Microsoft Word will teach you the basic knowledge you will need for template designing. But if you want to design labels that come with complex color combinations and patterns you can try professional template designing software.

Are your labels missing the price and quality of Revay Labels. When you are designing templates, to get the best results it is highly recommended that you draw a border on the inkjet printer label so that your template will be accurate. You can try drawing the border a little larger as it will be beneficial after printing.

Before printing on the label it is highly recommended that you read the user manual of the printer. It will help you to learn more about the choices available for printing labels. You can also change the settings of the printer so that it is suitable for label printing. As this is an advanced operation you must attempt this only after going through the manual thoroughly. Once you have a thorough understanding of your printer, you can use your imagination to create unique patterns and designs for your labels.


Traveling can be very stressful sometimes – no matter if you are traveling to another domestic city for business or to a foreign country for pleasure, airport transfer services can truly come in handy. After a long flight, the last thing you want or need is to rent a car and start driving to your hotel. This is where the airport transfers step in and make sure you get a comfortable ride all the way to your destination. Available for executives, families, small or large groups as well as for individual clients, airport transfers are a great alternative to taxis, buses or other means of public transportation. The transfer is done with a clean private car, and it can surely add value to your overall trip.

Airport transfers have changed over the years, and everybody can now enjoy cost-effective and hassle-free transfers to and from the airport, without having to worry about anything. No hidden fees, no paperwork to worry about and, most importantly – you will not have to wait in line either! Taxis are always an option, but sometimes they can be hard to find and ridiculously expensive, especially if you are not from around the area and the driver can tell that right away – when that happens, some drivers tend to take the longest route. Why should you pay extra, when you can enjoy the same comfort and quality at a fraction of the price? Here you will find out more about the benefits of airport transfer services, and why you should consider these services next time you book a flight!

Convenient And Accessible

First and foremost, airport transfers are very simple and straightforward: once you have reached your destination, the driver will load your luggage into the car and take you straight to your destination. Perhaps the most notable advantage of airport services over renting a car is that there is no paperwork to be worried about: no lengthy contracts and no fine prints at the bottom of the page. The airport transfer car will be out there waiting for you, even if your flight is delayed or your baggage is lost – unlike it happens with renting a private airport car, which can be very time-consuming and bothersome. You know exactly what you get, and your transfer will take place in a very transparent manner. All you have to do is to book the airport transfer service in advance, and it will wait for you outside the airport, thus helping you save a lot of time.

Safe And Efficient

If you plan to travel to a foreign country, then you should know that airport transfers are great if you are not familiar with the local driving rules and regulations. There are some slight differences from one country to another, so why risk getting a speeding ticket or even having your driver’s license suspended because of something you are not familiar with? Airport transfers are the best choice in this case: you can count on the driver to take you to your destination quickly and safely, for he is not only familiar with the local legislation, but he also knows the language. You do not have to worry about getting lost, especially if you are traveling to a big city. I must say Airport Transfers Jamaica is best for providing Airport Transfers.


Another benefit of opting for airport transfer services is that you can choose different package deals – there are several different offers at your disposal, and all you have to do is to focus on the one that best meets your budget and your needs.


It is interesting to note that individuals tend to dress in a way that reveals their personality and values.

The other day I met a gentleman who was wearing a Saskatchewan Roughrider cap. When I teased him by saying “You are a brave individual to wear that hat in public” he replied “Hope springs eternal”. You see the football team has had a horrible year and at that point their statistics were nine losses and no wins. My friend showed both courage and loyalty in his choice of apparel! By the way, he was also wearing a University of Lethbridge jacket. Another show of support on his part!

I will recommend you to buy and wear Dinosaur T Shirt which is in trending these days. Sometimes people choose designer clothing for their wardrobe. I’m not sure if they like it, believe it is made better or think that it is an important status symbol to dress in brand-names.
Others choose wardrobes that communicate messages in print such as “Baby on board” or “Security”. Still others wear items that were purchased at their favourite vacation spot or at a concert.

Often charities produce shirts in special colours with logos for their walkathons or fundraising events. Names on clothing might promote a sports team, business association or just the name of the person who is wearing the item.

Photos or words can be humourous or can carry a serious message. My older son, for example, is a computer “geek”. He has a shirt with lights that flash in the same way as a computer that it “booting up”. He thinks this is so cool because it announces to the world what he is passionate about…

Style of clothing can reveal a lot about a person. For example, I tend to wear dresses in the summer and pants in the winter because of our climate conditions. Those who purchase classic items can have a consistent look despite changes in style over time.

When we were young my aunt used to say “Dress for the job you want, not the one you already have”. You see beliefs influence actions. The other day, when I was having my nails done, there was another customer who was wearing pajamas! I guess comfort was her primary goal.

Sometimes we have choices and sometimes we don’t. I think it is sad when someone dresses in a provocative fashion thinking that they look attractive and not realizing that not all those around them agree!

Many agencies and businesses have a dress code and most parents also have expectations about what their teenagers should be wearing. Clothing that is too small or too large is not flattering. Colour also plays an important part in setting a mood and helping us look our best (or worst).

So, this week’s homework is to think about how you dress and what message you are conveying to yourself and others. Do you feel good about what is hanging in the closet and on your body? If not, get rid of it and start focusing on who you really are and what you really want to communicate to the world.


Everyone knows that the engagement rings is the most precious jewelry for the person who buy’s it and the person who person who receives it on engagement night. The most traditional and old style of the engagement ring is round bright of diamond mostly. This is the awesome way to share your feelings with your life partner by giving such an experience gift but some time classic rings or traditional didn’t meet the style you looking for.

The second best way as an alternative to the traditional rings is to use the wooden rings. The wooden rings are something unique and non-traditional engagement rings you can give to your life partner. It also looking very elegant and much less expensive as compare to the traditional diamond ring. Because this ring not has costly diamond on it, it’s made up of wood.

Wooden ring crafted much narrow as compared to traditional ring without compressing the ring structure. So the wooden ring is much more comfortable than traditional. It’s also very light weight because it’s made up of wood whereas the traditional ring has very heavy stone on it! Which is very difficult to wear it for long period of time? Also traditional rings are less durable you have to take care of it as much as possible because if you don’t care of it can get black due to water and stone can be dropped out of it which causes huge loss.

It’s not easy to make an elegant looking, simple and beautiful wooden ring, so there are few best online stores to buy best wooden rings for your life partner.

But one more thing you must keep in your mind while buying the wooden ring is that your partners mind because you are buying for his/her and it will be on his/her choice. If your partner likes traditional ring never buy wooden one it will hurt her and also mess up your engagement night. But if your partner likes new latest trends go for the wooden one it will be the best ring of this modern world.


There are different types of outdoor emergency safety showers available nowadays that house different sort of features and functions. In these safety-showers, the given safety features ensure the safety and protection of the consumers and provide them maximum protection in tough emergency situations.

A considerable number of clients are not clear about the standard features of an emergency safety shower. They don’t know what type of product can serve their purpose best and offer maximum safety to their employees in emergency-situations. These clients, definitely, need to find out what type of products can serve their purpose best and offer their employees great protection and safety during work. You will find thousands of myths about the better alternative of the installed emergency-Safety-showers and other Face and Eye wash equipments. Equipment for personal eyewash like squeeze bottles are not according to the requirements of safety and they can’t substitute other self-contained and plumbed eyewash equipment.

Shower valves that have self-closing feature do not meet the standard of emergency safety showers and they need to be replaced with stay-open valves. If they are found as means of safety alone, they must be substituted with the equipments that have been prescribed in AS4775-2007.

People often ask about where and when these emergency safety features should be installed. There are several documents and references which provide complete details about locating these emergency safety showers and other eyewashes. These emergency-safety-showers are the need of every such workplace where the body or eyes of the workers can be exposed to harmful materials. Often when someone becomes the victim of such situations, flushing or quick drenching is required and emergency-safety-showers with suitable features and facilities are essential for proper safety in this type of situations.

The features and functions that need to be considered when installing these emergency-safety-showers should be according to the requirement of your workplace and should be the ones that provide best protection to your employees in emergency situations. There are certain companies which offer guidance in this regard, and you can seek help of these companies to know about the required features and functions of the safety equipment specifically for your workplace. These companies can help you locate the right place for the installation of the emergency-safety-showers and can also make it easier for you to decide the right features and functions for this type of equipments.

However, before seeking help from any such company, it is better if you try to determine the requirement of an emergency safety shower at your workplace. This self-assessment can prove quite helpful for you to select the right location and right type of features and functions in your emergency safety showers. If you are going to determine the location for the installation of the emergency safety shower with self-assessment, it is better to seek some suggestions of the workers, as no one else can tell you better about their safety requirements than they themselves.



Ask anyone who is passionate about a particular sport or hobby and they’ll tell you that to get started, you need the right equipment – a cyclist needs a decent bike and helmet, a golfer needs a good set of clubs. What they don’t tell you up front is the kind of stuff that matters – the stuff that makes you feel like you’re a part of it – like knowing where everyone meets for that caffeine fix after the Sunday morning ride, or how to get nominated into the best golf course.

The same can be said for anyone getting into wine or getting serious about it. So, how do you maximise your enjoyment of wine? We’ve put together a list of tips, ideas, and equipment for any self confessed wine lover. If you can’t tick each of these, you’re not getting the best out of it, and boy, you’re missing out.

Wine Education – expand your wine knowledge
A good way to start here is to get your hands on a good wine book and subscribe to a couple of wine sites plus a magazine or two. The major newspapers have regular features recommending wines so try these and see what you think. You may find that you disagree with some wine writers and that your taste is aligned with others. There’s no right and wrong when it comes to wine, all that matters is what you like to drink. You could also attend a wine course which is a bit of fun.

Next, get to know a reputable wine retailer and introduce yourself to someone there who has broad knowledge in both local and overseas wines. Tell them what you like and don’t like and ask them to suggest which wines you should try. Buy a bottle or two then give them feedback on the wine they recommended. If you really like something and it will improve with age, buy a half dozen to pop into the cellar.

When visiting wineries, try a few wines at their cellar door and don’t be afraid to ask questions. Again, you can just buy a bottle or two of what you like and subscribe to their mailing list if you really love their wines.

Wine Racks – great for short term drinking
A wine rack at home is fine for short term wine storage, wines that you aim to drink within a couple of months. Of course, your choice of wine rack will depend on a number of factors, including space, budget and aesthetic preference. There are a myriad of wine racks on the market to suit all of the above, but please, please don’t keep wines there you plan on cellaring long term.

Wine Storage – start a cellar and maintain good records
There is probably no better sense of satisfaction for a wine enthusiast that opening a bottle of wine you’ve cellared for a few years. Assuming it was a decent wine to start with, the quality of the wine after cellaring will depend largely on how and where it’s been cellared.

Ideal conditions for cellaring wine include a consistent low temperature, high humidity, low vibration, minimal lighting and good air flow. So, storing wine in the home simply doesn’t cut it.

Your options here are offsite storage in a professional facility, a good wine cabinet, or wine fridge as they are more commonly called, or to build your own cellar. Of course, each option depends on a number of factors and each has their advantages and disadvantages so you really need to do the research to determine the best option.

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Serve Wine at its Ideal Drinking Temperature
Whilst all wine needs to be cellared at the same storage temperature, its ideal drinking temperature depends on its variety, as the table below clearly illustrates (temperatures are in degrees Celsius):

Wine Variety Storage Temperature Drinking Temperature Cabernet / Shiraz 14 18 Pinot Noir 14 14 Chardonnay 14 10 Sauvignon Blanc 14 8 Champagne 14 6

Easy to say, but how do you determine the wine’s temperature? If you consider that your fridge at home is set at around 4 degrees Celsius, you could take out the bottle of white a bit before drinking, and with reds kept at room temperature (which is around 21 degrees), you could put it in the fridge a bit before drinking. If you want something a bit more precise, there are a number of wine temperature gadgets on the market that will do the trick.

Get yourself a decent corkscrew. Here are three that I can thoroughly recommend:
1. Screwpull’s LM400 Lever Model Corkscrew – a heavy duty corkscrew from a very reputable brand and the easiest corkscrew I have ever used.
2. Forge Laguiole corkscrew – a classic every wine enthusiast should aspire to own.
3. Pulltap corkscrew – a good basic corkscrew to keep in the wine bag or picnic basket.

Decanting aerates wine which releases aromas that accentuates the nose and palate and almost every bottle of red will benefit from decanting. Some people collect decanters, but you can’t go wrong with the following:
1. Riedel Tyrol Decanter – to impress at your next dinner party.
2. Parabola Decanter or Cantatrice Decanter – something different for you or a great gift for someone else.
3. L’Atelier du Vin Lola Carafe – because it’s easy to use everyday.

If you can’t be bothered or don’t have the time to decant, get a wine finer or wine aerator, which will basically do the same thing. Heck, get one anyway and put it in your wine bag for that weekend getaway.

Do yourself a favour and buy some decent wine glasses. Anyone who has ever attended a masterclass where they have tasted the same wine in different ‘vessels’ will tell you what an incredible difference it makes to the smell and taste of the wine and that you’ve got to get it right. Here are three glasses you will undoubtedly enjoy:

1. Whilst Riedel is a well known brand, they have so many ranges and shapes that you really need to speak to someone who knows what they’re talking about. Riedel Vinnum is a good place to start and buy at least two for your favourite wine variety and you will feel like a king when you drink out of them. Don’t let them get too dusty though, use them whenever you open a great bottle.

2. Spiegelau Authentis – also made of crystal and impressive enough for the dinner party but won’t send you broke if someone breaks a glass, so great for everyday use too. Best of all, you can put them straight into the dishwasher.

3. The Wine Enthusiast Fusion Break Resistant Glassware – perfect for outdoor entertaining because it takes a lot to break them. Dishwasher friendly too.

Wine Care
There are a heap of ‘wine care’ products that make your life easier when it comes to looking after glassware, like decanter cleaning beads, a stemware cleaning brush (which we use almost every night and wouldn’t wash a glass with anything else), a stemware drying mat, decanter drainer and the list goes on.

Wine Preservation – for leftover wine
Whenever we talk to people about preserving an opened bottle of wine, they invariably respond with ‘but we always finish the bottle’. What they don’t get is the flexibility it gives you. It means you can open that special bottle without having to worry that it will go to waste if you don’t drink it all. You can also open a bottle of white before dinner and have red with your meal. Most products will preserve your wine for a day or two but there is a new product on the market that will keep your wine as fresh as the day it was opened for up to 10 days. Again, we’ve listed a few options below:

1. Vacuvin – easy to use manual vacuum pump system that preserves wine for a day or two.
2. Wine Preserva – a thin disc is inserted into the bottle and provides a barrier, keeping wine fresh for up to 5 days.
3. Sowine – unique and high-quality preservation system that keeps your favourite wines at the perfect tasting temperature and preserves your wine for up to 10 days.

Wine Gadgets – toys for the wine enthusiast
This is where we get to the fun stuff, the bits and pieces that you probably didn’t know you needed but wouldn’t be without once you have them. Examples are label savers, foil cutters, a wine quiz, wine journal, and Le Nez du Vin (a set on scents that allow you to learn about the different smells in wine).

Drink wine at its Peak / Cellar Management tools
Many wine guides will give you an indication of the maturing age of most wines. The idea here, especially if you have bought at least a half dozen, is to try a bottle a couple of years beforehand to see how it’s travelling. You can keep manual notes in a wine journal or, if you have the time and discipline, purchase wine software. Don’t let the wines go beyond their recommended cellaring dates in hope that they will get better because they won’t.



The first visit is a crucial component of your assessment of the doctor. What should the visit look like? Here’s a list of 7 questions to help you assess the first visit with this ideal in mind. These questions will help you determine whether or not this is the physician to whom you want to entrust your care.

1. Do you have a positive first impression when you walk in the door of the doctor’s office?
Does everything about the office and the people in it convey professionalism, compassion, knowledge, intelligence, and a commitment to your well-being? Are the members of the staff organized? Are you treated as a person or just another unit in the long line of things that have to be dealt with today?

2. Does a member of the doctor’s staff interview you before you enter an examination room to see the doctor?
Does the staff person introduce himself and prepare a comprehensive and accurate list of the issues you want to discuss with the doctor? You should be well prepared for this interview by making your own written list of issues in preparation for your visit to the doctor’s office.

3. Does everyone, including the doctor, knock before entering the exam room?
This conveys common courtesy and respect for you and your privacy.

4. Does the doctor introduce himself to you and to anyone you have brought with you?
Anyone you’ve brought with you is important to you. You feel that it’s important for them to be there to help ensure you get good care. Introductions and names are a vital part of the process of managing communication pathways.

5. Does the doctor sit and maintain eye contact?
Impatient doctors in a hurry tend to stand while visiting with you. Does the doctor take the time to sit at eye level with you? Does he look at you while you are speaking or just proceed to read your chart? Do you have the doctor’s full attention? A doctor who is not making eye contact or is absorbed in other tasks while talking or listening to you is potentially missing very important clues in the diagnostic process.

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6. Did the doctor prepare before entering the exam room?
Was it obvious that the doctor had reviewed your chart, as well as any lab or test results? Was it apparent that he had looked over your file before entering the room?

7. Does the doctor let you speak without unnecessary interruption?
Most patients are interrupted every 18 seconds. Keep in mind, however, that if you monopolize the conversation, the doctor may need to interrupt you to keep you on track. To avoid unnecessary interruptions, prepare a script of exactly what you want to relay to the doctor.



It’s a fashionista’s worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party — it’s the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something “NEW” & “HOT”.

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?
Your closet can give the answer. If you don’t want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it’s relation to fashion? People stick rigidly to the rules – okay, maybe not ‘YOU’. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it’s a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

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Pace and Re-emergence of Latest Fashion Trends
Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What’s ‘Hot’ and ‘Not’ in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, ‘WE’, the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc… It doesn’t signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.



Music has a far reaching and significant influence on human potential then what many people realize.

Today, scientists and neuro musicologists in many countries are conducting research on how music affects human development, our behavior, thinking, learning abilities and well-being.

Dr Gordon Shaw and Dr Frances Rauscher, scientists at the University of California at Irvie and many others within the brain research community have shown that music has an extensive education and brain development value. Listening to classical music can increase memory and concentration, and studying a music instrument has shown to increase spatial reasoning.

When music form part of your home environment, it creates a positive and conducive atmosphere for learning and aids in the acquisition of early language. It was found that when music is taught comprehensively and sequentially in schools, it increases the children performance in math, science, reading, history and SAT score. In some cases, it also help children with learning disability to become more confidence and make their learning process much easier.

A person who study music and learn to play musical instrument tend to be more creative in their thinking, stronger in imagination, communication and team work skills. Incidentally, these are important attributes for a successful life, especially in the highly competitive twenty-first century.

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Many governments in the world such as Singapore and the US have recognized the importance of music education for the benefits of their citizens. They have invested a lot of financial and human resources at national level to promote music education in their countries. In these countries, collaborative efforts between schools, arts organizations and corporations are organized to make music and arts education a reality across the nation.

Recent studies show that music learning involve our brain at every level. One of the research done by Anne Blood at McGill University in Montreal found that music and the arts utilize both the cortex and limbic systems which are essential to helping us in learning that lasts. Music brings out our emotion such as joy, happiness, love, sorrow and tenderness. When we make music part of our learning process, our education becomes richer, more meaningful, long lasting and has greater impact in our lives.

Personally I discover that if you want to learn something and commit it to memory, the key is to set the information to music – majority of us learnt the alphabet by singing the ABC Song: ‘ABCDEFG-HIJKLMNOP-QRS-TUV-WXY-and-Z…’, isn’t it?



Shade sails come in different shapes and sizes. The most popular shapes are either triangular sails or square/rectangular sails. Furthermore, sun sails are also available in different colors as well. However, prior to planning a sail installation, many people ask themselves what are the differences between square and triangular shade sails. Either shape will provide great coverage, however, each one also has its advantages and disadvantages.

Square sun sails will provide the most coverage. They are available in variety of sizes ranging from pre made to custom sized square sails. However, larger square sails will typically require stronger fixing points. It is recommended to use steel posts as your masts. Furthermore, each post should be cemented into the ground. The rule of thumb for how far into the ground you should go is going to be 1/3 of your walk through height. Therefore, if your walk through is going to be 9 feet than you should go around 3 feet into the ground. Most engineers typically recommend that you go at least 4 feet into the ground as your starting point. The other disadvantage to a large square sail is the possibility that it will “belly” up in the middle. This can happen for a variety of reasons. Lack of tension and water build up are primary reasons why a sun sail will belly up in the middle. Furthermore, square sails do not arrange as nicely as triangular shade sails.

Triangular shade sails have many advantages and disadvantages as well. The biggest advantage they have over square sails is that they can be arranged in a variety of configurations that will please just about any one. You can point one going one way and another going the other way. You may very the heights as well or just play around with however you want to make your arrangement. One of the big disadvantages is that triangular sails always have a gap in between sails. This is an area where sun light or water can easily pass through. The advantage is that they will not belly up as much as square sail when installed properly. Furthermore, the gaps prevent as much water from building up and causing the sun sail to sag.

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First you need to determine the sails primary function before you decide what shape you are going to buy. If you are primarily looking to get as much shade coverage as possible than a square or rectangular sail will be to your advantage. However, if you are looking more for something that can transform the architecture of your surroundings, then a triangular sail might not be such a bad idea. Either way, shade sails provide a great way to cover just about anything quickly and inexpensively.



Online casino games are brilliant invention that completely transformed the field of gambling. They enable people to gamble with less commitment of time, money and inconvenience than before. Comparing online casino with land casino is like comparing apples and oranges, each appeal to different aspects of a player’s game. Let’s take a look at the advantages and disadvantages of online casino games as compared to the land-based casino.

The Surroundings: there is great fun and excitement playing casino games at the actual casino, but when it comes down to what important to the casinos – gambling the casino atmosphere is trying to dissolve and distract you… from your money. In land casino you are competing not only against the dealers and other players but also the casino crowd that watch your every move. One more disadvantages start with the trip to the casino. Depending on where you live, you might have to drive for several hours, or fly, just to get there., on the other hand, When you choose an online casino, you remain in control. An online casino can’t outdo you in the comfort of your own home. You don’t have to travel; you don’t even have to get dressed. There is something liberating and thrilling about knowing that any casino game that you could possibly want to play is available at your fingertips.

Money!! In land casino you buy chips with real money; in an online casino you will create a casino account and transfer funds into it. The fundamental difference however that in an online casino you know how much money you have at all times. The chips are only used for bets and the entire thing isn’t as puzzling as it would be in a land casino.
The most important thing is that online casino will let you play free, in a land-based casino you can’t enter and play practice games before you start betting any real money, but at online casino. No problem! Play as many free games as you want. Try new games that you are not sure about. Practice your game strategy. Play until you feel comfortable with the game and confident that you understand all the rules and secure with your strategy. In an online casino, you can play all the games for free, for as long as you want. Then, you can gamble real money only when you decide that you want to.

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Are the games really different? In roulette, for example, there is a difference in the experience of clicking the Spin button in an online roulette game and the experience of watching the croupier spin a real roulette ball around a real roulette wheel. But beside that different, the game is the same. When you play roulette online, you play with a Random Number Generator that is programmed so that, over the long run, each roulette number will hit 1 out of 38 times, just like on a real roulette wheel. So the differences between them are really a matter of preference and taste more than any significant differences in the game play itself.

In slot machines, the similarities are even more striking. In the land-based casinos the slots are not mechanical “one-armed bandits” anymore. The computerized slot machines you would play in a land casino are exactly the same as the computerized slot machines you would play in an online casino. The only difference is that when you play slots online you are playing from the comfort of your own home, and you can get up and take break without losing your place at your favorite slot machine.

Security and privacy: there is no dress code in an online casino, an online casino will not try to film or picture you. You can play games in an online casino while wearing boxers and flip-flops. And you can do it with beer in your hand, a cigarette or whatever is it that you prefer. Play as much as you want and win as much as you want. Nobody is going to kick you out you can have full trust on online casino.

No one has the option to cheat you with the game. Online casinos have the latest state of the art encryption technologies to protect the players’ privacy. With the upcoming techniques and security proofed software you can have full trust on online casino. When entering an online casino, you should read their privacy statement! The security technologies that online casinos employ are designed to protect the player because he is the most valuable asset of online casinos.

Competition! Running a land casino is much more expensive than an online casino. That means there are more online casinos and more online casinos means competition between the Internet casino houses. This competition means better service and more fun for you. Choice means you can stick to what you like, find an online casino that offers the best as it suits you – the player – and if you didn’t like the experience, just dump them and Try another online casino.



When it comes to crowdfunding, “the more the merrier” is the principle characterizing most campaigns.

After all, it is relatively simple logic: the greater the amount of people who have viewed your crowdfunding page, the more potential donors you have, and the greater the likelihood that your page views will translate into actual donations.

Fortunately (or unfortunately), there is more science behind the art of crowdfunding than what first meets the eye. Although crowdfunding is a strategy that was created to cater to the masses, the masses are not all created equal. Inevitably, there are certain market segments that will be more responsive to crowdfunding than others – namely, the millennial population.

Accounting for roughly one fourth of the US population, millennials (individuals aged 18 – 35) may be the ideal target market for enterprising crowdfunders. Having grown up with technology, millennials have been bombarded with branded advertisements of every form since an early age. During that process, they have become quite jaded with the commercialization process, easily writing off cliché large scale marketing as insincere corporate strategies and artificial business schemes. That’s where the attraction of crowdfunding kicks in.


At the end of the day, crowdfunding is a relatively personal process that requires grassroots marketing and peer-to-peer communication (think social media sharing, word of mouth marketing, etc.). For millennials, it’s a refreshing change from overdone television commercials asking them to call a 1-800 number and “donate now.” Not to mention that millennials are constantly connected to the web, and prefer using online channels to make charitable donations.

Millennials + Equity Crowdfunding = Retirement!

With that said, how exactly does one go about creating a “millennial-focused” crowdfunding campaign? Research has shown that millennials are more likely to donate to nonprofit organizations and support corporate altruism than the preceding baby boom generation. In a social media age where the causes that millennials choose to support are increasingly visible to the public, those decisions are becoming part of how they shape their identity. The question millennials are asking themselves is, “What does my financial contribution to this cause say about me, my beliefs, and my values?”

When creating a crowdfunding campaign, consider carefully what you are asking donors to identify with. The most successful millennial-targeted campaign causes will be framed in a manner that millennials can easily relate to. In a survey of 2000 millennials conducted by Mintel, the social issues that millennials ranked highest in importance are education (38 percent), poverty (26 percent), and public safety (21 percent). Environmental issues and mental health issues followed closely behind in perceived importance at 21 percent each. Therefore, incorporating aspects of these issues in your crowdfunding campaign could be integral to attracting more donations from a millennial audience.

It is also important to remember that it is unrealistic to expect large donations when targeting millennials as campaign donors. According to data from the US Census Bureau, millennial households make up the largest percentage of Americans earning less than $25,000 annually, and the smallest percentage of households making over $150,000 annually. Additionally, millennials tend to give smaller donations to various organizations rather than contributing a single large sum to one cause or mission.

While this demographic sector may be more willing to donate than previous generations, their individual contributions will likely be limited by their financial capacity. It is their cumulative giving power that makes them an attractive market for crowdfunding.

Going forward, millennials will not only carry the crowdfunding movement, but also become a decisive market segment in the workforce as the baby boom generation slowly phases out. As that transition plays out, the question no longer becomes if they will be a good market to consider, but how and to what extent they should be part of your crowdfunding campaign.



If you’re an infrequent visitor to London and plan to hit the tourist trail then the last thing you’ll want is to be pointed in the direction of the underwhelming, the uninspiring or the instantly forgettable. There’s enough of that where you live, which is why you’re visiting London!

Our guide features London’s best galleries, museums, landmarks, historical sites, shopping areas and entertainment zones, all guaranteed to provide the ultimate London tourist experience. The attractions we’ve highlighted are unashamedly well known, but do you really want to be returning home to tell your friends about the fantastic thimble shop in Pimlico you visited? Or would you rather rave about the phenomenal view of one of the world’s great cities from the top of The Eye, or that you’ve actually seen the beauty of Van Gogh’s Sunflowers with your own eyes?

London has a multitude of varied and exciting attractions but these are the ones without which, your trip just wouldn’t be the same!

Oxford Street
Britain’s busiest high street and London’s best known shopping area is chock-a-block full of the largest branches of the nation’s most popular shops – over 300 in fact. Many of the biggest high street names have their flagship stores here and the street also boasts the oldest record shop in the world (HMV at number 363). It’s not all hardcore shopping though – light entertainment is often provided in the form of chanting Hari Krishnas skipping along the pavement. If you can’t find what you want to buy in Oxford Street, you haven’t got much of a hope elsewhere.

Nearest Tubes: Marble Arch, Bond Street, Oxford Circus, and Tottenham Court Road

Camden Market
If you’re after a more bohemian approach to shopping than the Oxford Street experience, then get yourself up to Camden. One of London’s coolest areas has a seemingly endless array of shops and stalls selling such items as clothing (new, second hand and retro), customised Doc Martins and trainers, jewellery, bootleg CDs and DVDs and craft ware. Open daily; it’s a multi cultural experience with some great little food outlets dotted all over.

Nearest Tube: Camden Town

Tower of London
Built by Billy The Conqueror nearly a thousand years ago, this is one of the best preserved and most famous historic landmarks in the world. Full of the history of executions and imprisonments and offering the spectacle of the Beefeaters, the ravens and the crown jewels as well as the majesty of the building itself, this remains THE essential place of historic interest to visit when in London.

Nearest Tube: Tower Hill.

St. Paul’s Cathedral
Britain’s best known place of worship and certainly one of its most recognisable buildings, having so often been the centrepiece of state occasions. The cathedral was designed by Sir Christopher Wren and built 300 years ago following the destruction of the previous building by the Great Fire Of London. An awe inspiring feat of architecture, steeped in history and featuring works of art, monuments, mosaics and the Whispering Gallery, the Cathedral is also still a busy working church. So booking your wedding here during the summer months might just be a bit tricky.

Nearest Tube: St Pauls

National Gallery
The National Gallery is home to one of the greatest collections of European art in the world. Featuring works painted between 1250 and 1900, the collection includes such well known pieces as Van Gogh’s Sunflowers, Botticelli’s Venus And Mars and Constable’s Hay Wain. Sadly, the work of the great Rolf Harris is too recent and too Australian to be included – see the Tate Modern.

Nearest Tube: Charing Cross. Admission: Free

British Museum
Founded over 250 years ago, it could be said that the British Museum is one of London’s oldest and most prized exhibits – the museum building itself is one of Britain’s greatest architectural landmarks. Housed inside is a collection of art and antiquities from ancient and living cultures the world over spanning two million years featuring the Rosetta Stone, the Easter Island statue and the earliest known image of Christ.

Nearest Tubes: Tottenham Court Road, Goodge Street, Russell Square & Holborn. Admission: Free

I will recommend London Tourist Attractions

London Eye
Undoubtedly the quickest way to take in all of London’s major attractions is by jumping on the Eye. There’s not much of the city that can’t be seen from the top of what has become one of the London skyline’s most dominating features. To further enhance your flight on this modern day feat of engineering, you can even order champagne to be served in your capsule (not recommended for the easily nauseas).

Nearest Tubes: Waterloo & Westminster.

Tate Modern
If random blobs of paint on canvas and piles of rusty old engine parts is your idea of art, then get yourself down to the Tate Modern. Created in a disused power station on the banks of the Thames, the gallery has become one of London’s most fascinating attractions since opening in 2000. The collection features works by Picasso, Matisse, Dali, Pollock and Warhol and represents all the major movements since 1900. Sadly, the work of the great Rolf Harris is too art like to be included – see the National Gallery.

Nearest Tubes: Southwark & Blackfriars. Admission: Free (however donations are gratefully received)

Covent Garden
Formerly a fruit and vegetable market, ‘The Garden’ is now a constant and varied hive of activity. It has a hugely diverse selection of shops, eateries, bars, a market selling art, crafts, antiques and souvenirs, historic buildings, theatres, the Royal Opera House and fantastic free entertainment provided by street entertainers and musicians. If you can’t find something to capture your interest at Covent Garden then you must be harder to please than Simon Cowell on a bad day.

Nearest Tube: Covent Garden.

Trafalgar Square
Undoubtedly one of the most famous sights of London without visiting which, a trip to the capital would be incomplete. Not only are tourists drawn to see Nelsons Column, the fountains, the lions, the annual gift of a huge Christmas tree from Norway and the pigeons (dirty little so and sos), but it is where the masses flock to in times of national celebration or when there is cause to demonstrate. Trafalgar Square truly is the meeting place of the nation.

Nearest Tube: Charing Cross.