These days, the animated explainer videos have become a really smart way to explain the words of any brand and over the time these videos are now considered to be a great advertising tool that can save both the time and the money of the businesses. Moreover, it is just impossible to overemphasize the importance of the powerful visuals. Though in some cases, the text can be helpful in elaborating the complex business ideas, but still people love to watch as well as share videos instead of reading long texts that describe the latest products or services of any brand. Here are 10 important reasons why the animated explainer video is now gaining so much popularity among the end users:
- It is a creative medium: One of the major appeals of the animated explainer video is that it is capable of telling a story in different ways. Besides, there is no requirement of this type of video to be grounded in the reality as long as it goes well.
- These can explain better than the words: Studies have proved that a powerful video has the tendency to stick to the minds of the end users for a longer time than any catchy slogan. As a result, while these videos are used to promote the services or products of any businesses, these can better explain what they can actually do for all the customers.
- These are highly entertaining: Now, more and more people are prone to watch documentaries and movies than going through the books or novels as they can watch the former even within a short break between works. This is why, now most of the written texts are being replaced by the animated explainer videos.
- Dynamic than the sill images and text: While compared to the static images or plain text, the animated explainer video can bring more interest in the end users due to their dynamic nature.
- These can spread like fire: As these videos can easily be shared with others through social media, thus these can help to spread the positive points about any brand swiftly.
- These can increase the conversion rates: Apart from attracting the potential visitors to the site, the businesses also have to convert the visitors into sales. This is what the animated explainer videos can do for any company.
- These help to clarify the objective of any product: Words really become tricky while describing any product. But with the help of the explainer videos, it becomes easier for the companies to eliminate all the guess works.
- These can generate more interest among the customers: Studies have proven that the visitors are more curious to find out the details of any video than reading a block of text to read any message. So, it can be said that the videos can increase the interest of the target audiences.
- These can offer better SEO ranking: People always search for quick and simple ways to understand about any services or products of any brand. But with the help of the videos, the businesses can enjoy greater exposure and this can bring better search engine ranks.
Reel Effect is an animation studio located in a highly sought-after area of MediaCityUK. Their creative team create and promote 2D/3D custom animated marketing videos to help their clients, engage new and existing customers more effectively