SMS marketing is a highly evolved and result producing advertising method. Lots and lots of companies are making use of short message service to promote their products and services in an effective way. The benefits of this advanced marketing tool are really worth the money being spent on it. The following are some of the main advantages of SMS marketing.
1. Everyone carries their mobile wherever they go and involuntarily read any new incoming message. So your ad message will be immediately viewed and so SMS marketing is particularly useful for time-sensitive marketing campaigns.
2. Most SMS get read immediately unlike emails, so there is greater chance of your ad message being read.
3. And hence SMS marketing has higher response rate than other marketing strategies
4. Bulk SMS software comes at a very low price making this process highly cost effective.
5. The main advantage of this type of promotion is that it is very flexible.
Note : Text messages have a read rate of at least 82% (source).
Uses of SMS marketing
1. It helps a company to stay in touch with the customers through bulk SMS service and increases its customer loyalty.
2. Sending bulk SMS on new offers and discounts to the existing customer database can result in repeat sales.
3. When you launch a new product, service or campaign, it is very easy to get customer feedback by sending bulk SMS.
4. Some companies successfully use SMS marketing as a money raising tool by running some competition via SMS.
5. It is also very useful in attracting new customers.
Bulk SMS has gained tremendous importance in SMS marketing arena in recent years. Many companies are in search of an effective bulk SMS software to send in promotional messages to their target recipients. However, it is quite difficult for business owners to find reliable service providers who can offer them a collection of up-to-date and cost effective SMS marketing tools. Usually, bulk SMS software allows you to send bulk SMS directly from your excel database stored in your computer to the receiver’s mobile phone. Choosing a reliable service provider can help you to get a detailed and self explanatory demo of the entire process in order to understand the various aspects of this advertising tool. Also they are capable of providing detailed information on various tariff plans available. Through a single click you can deliver thousands of SMS to various recipients.
Recommended : https://www.apico.net/use-cases/bulk-sms-messaging.html