Many websites are usually thrown up in haste by their owners, without much consideration given to correctly optimising their content. They do some quick research into what keywords they should target based upon the product they wish to sell or niche they want to write about.
More times than not, the resultant keywords they decide to use are what we call short tail keywords e.g. Nike shoes, coffee machines, baby strollers etc.
These key phrases get millions of searches each month and to a novice, light up dollar signs in their eyes.
The problem with this, is, that the keyword phrases they have decided upon are not really buyer keywords but more generic and really not that great for optimisation of their content. Also they would be competing against big corporations who have been around for decades and have a great big advertising budget.
You might think that the more searches conducted for a keyword phrase will drive more traffic to your website or blog.
This can not be further from the TRUTH… !
However, in this article I will explain why this is not so and why you should be using long tail keywords for SEO (search engine optimisation).
- Long tail keywords
Long tail keywords are keyword phrases that have a ‘tail’ contributed to the organic keywords entered in an online search which your site visitors make use of (or ask inquiries) when searching the internet whether they are simply looking for info or to acquire your particular service or product.
Short tail key phrases are generally no more than 1 or 2 words. Long-tail key words are generally a lot longer, but far more importantly, they’re likewise a lot more specific.
- So! What is a Long-tail Keyword?
As mentioned above these keywords are expressions hooked up to your main topic. Long tail keywords have a lot less competition as people rule them out due to not enough individuals doing a search for that particular set of words. They are a lot simpler to target and constantly produce more buyer friendly web website traffic.
Unlike conventional key words (coffee machines or Nike trainers), long-tail key word expressions are usually 3 words or more and usually no more than 5. They are a direct connection to a keyword phrase that an individual would type into a search engine (Google, Bing or Yahoo) which will aid in narrowing down their search. These keyword phrases are what you should concentrate on and use when optimising your site’s content.
By using Long-tail key words, you will drastically increase the likelihood of your potential customer being a buyer. This is compared to using short-tail keywords which will create more search results but not necessarily produce buyers.
Recommended : http://www.longtailprocode.com